Now, in this groundbreaking book that is nothing less than a wake-up call for senior managers everywhere, Whitney explores how and why corporate mistrust evolves ... the large and small ways in which it poisons the corporate culture ... how ...
Strained financial resources, demoralized executives, fearful employees, unhappy customers, tense bankers, angry investors, and competitors waiting to pounce--these are the classic challenges of turnarounds and troubled companies.
Tells how to develop an effective leadership style, reorganize, run efficient meetings, start an aggressive marketing program, and select the right financial officer